Marketing Strategy Resources
A curated collection by Roshan Fernando of templates, tools, research, and reference materials to support the execution of Qt's marketing strategy.
The complete Qt Marketing Strategy Portfolio is available as an interactive website. To generate a PDF version, you can use your browser's "Print to PDF" feature:
- 1.Navigate to any strategy page or use About This Strategy as your starting point
- 2.Press Ctrl+P (Windows/Linux) or Cmd+P (Mac)
- 3.Select "Save as PDF" as the destination
- 4.Adjust settings (recommended: include background graphics) and save
Strategy Documentation
- Automotive Industry
- 80% Fortune 500 automotive • ISO 26262
- Medical Devices
- 90% top MedTech • IEC 62304 • FDA
- Industrial Automation
- 99.99% uptime • IEC 61508 • Industry 4.0
- Implementation Roadmap
- 24-month phased rollout plan
- Budget & ROI Projections
- €1.7M-2.5M Year 1 • 4-6x ROI
- Marketing Tech Stack
- €115K-125K annually • Phased rollout
- Competitive Analysis
- Qt vs. competitors • 49% TCO savings
Recommended Templates & Tools
Reference guide for essential marketing templates mentioned throughout this strategy. These can be created using the specifications detailed in each strategy section.
- Excel
30/60/90 Day Editorial Calendar
Excel template with content pillars, topics, and distribution channels
- Word
Blog Post Template
Technical blog post structure with SEO optimization checklist
- Word
Content Brief Template
Writer brief with target audience, keywords, structure, and CTAs
- Excel
SEO Keyword Research Tracker
Track keyword rankings, search volume, and content gaps
- Excel
12-Month Webinar Calendar
Q1-Q4 webinar topics with themes and target audiences
Webinar Promotion Checklist
6-week promotion timeline with email, social, and ad campaigns
- Word
Post-Webinar Follow-up Emails
7-email nurture sequence templates (21-day cadence)
- PPT
Webinar Slide Deck Template
Branded PowerPoint template with Qt design system
- Excel
Target Account List (100 Accounts)
3-tier account segmentation with company profiles
ABM Campaign Playbook
12-week campaign timeline with tactics, budget, and KPIs
Buyer Persona Templates
Detailed personas for developers, QA leads, and executives
- Word
Email Nurture Sequences
Trial activation, post-webinar, and re-engagement sequences
- Excel
Marketing Dashboard Template
Weekly KPI dashboard with funnel metrics and conversion rates
- PPT
Monthly Marketing Report
Executive summary with performance highlights and insights
- Excel
Campaign Performance Tracker
Track ROI, CAC, and attribution across all campaigns
- Excel
Lead Scoring Model
Behavioral and demographic scoring criteria for MQL/PQL
Recommended Tools & Platforms
Industry Resources & Research
State of DevRel Report 2024
Annual developer relations benchmark data
GitHub Octoverse 2024
Developer trends and open source insights
Stack Overflow Developer Survey
100K+ developer insights on tools and practices
Product-Led Growth Benchmarks
PLG metrics for developer tools (OpenView Partners)
SaaS Metrics & Benchmarks
CAC, LTV, churn rates for B2B SaaS (ChartMogul)
Developer Marketing Best Practices
Case studies from Stripe, Twilio, MongoDB
Ready to Execute This Strategy?
All the templates, tools, and resources you need to implement Qt's marketing strategy successfully.