Q
Core Strategy #9

Visual Content & Video Strategy

Leveraging video and visual content to educate, engage, and convert developers and QA engineers through every stage of the buyer journey.

95%
Message Retention with Video vs. 10% Text
86%
B2B Marketers Use Video Content
84%
Convinced to Buy After Watching Video
5x
More Engagement Than Static Content
Content Types

Video Content Library by Buyer Journey Stage

Strategic mix of video types tailored to awareness, consideration, evaluation, and advocacy

Awareness Stage Videos
Goal: Introduce Qt QA tools and build brand awareness

Video Types

Explainer Videos (30-60 seconds)
"What is GUI Test Automation?" - Problem-focused, not product-focused
Example: Animated explainer
Thought Leadership (2-3 minutes)
"The Future of QA in Automotive Software" - Industry insights from Qt experts
Example: Talking head + b-roll
Social Media Shorts (15-30 seconds)
Quick tips, stats, "Did you know?" moments for LinkedIn, Twitter
Example: Vertical format, text overlays

Production Specs

Target length:30-90 seconds
Production complexity:Low-Medium
Publishing frequency:2-3 per month
Distribution:Social, YouTube, website
Example Topics
  • • "3 Signs Your QA Process Needs Automation"
  • • "GUI Testing vs. API Testing: What's the Difference?"
  • • "How Mercedes-Benz Ensures Software Quality"
  • • "The Cost of Poor Software Quality in 2025"
Production Process

Scalable Video Production Workflow

Efficient, repeatable process for creating high-quality video content at scale

In-House (80%)
Fast, flexible, cost-effective
Best For:
  • • Screen recordings & tutorials
  • • Product demos
  • • Social media shorts
  • • Webinar recordings
Tools Needed:
  • • Screen recorder (Camtasia, ScreenFlow)
  • • Webcam + ring light
  • • Microphone (Blue Yeti)
  • • Editing software (Adobe Premiere, DaVinci)
Cost:
€50-200 per video
Freelance (15%)
Professional quality, moderate cost
Best For:
  • • Customer testimonials
  • • Explainer animations
  • • Event coverage
  • • Marketing videos
Partners:
  • • Upwork/Fiverr videographers
  • • Local production companies
  • • Animation studios (for explainers)
Cost:
€500-2,000 per video
Agency (5%)
Premium quality, high production value
Best For:
  • • Brand videos
  • • Major product launches
  • • High-profile case studies
  • • Conference keynotes
When to Use:
  • • Executive-level content
  • • Brand awareness campaigns
  • • High-stakes customer stories
Cost:
€5,000-20,000 per video
Standard Production Timeline
Week 1:
Planning & Scripting
Define topic, target audience, key messages. Write script & storyboard.
Week 2:
Production
Record video (screen capture, interviews, b-roll). Gather all assets.
Week 3:
Post-Production
Edit video, add music/graphics/captions. Internal review & revisions.
Week 4:
Distribution
Upload to YouTube, embed on website, promote via social/email, track metrics.
Monthly Video Budget Allocation
In-house production (8-10 videos)€800-1,500
Freelance (2-3 videos)€1,500-4,000
Agency (0.5 videos, quarterly)€1,250-2,500
Total Monthly Budget:€3,550-8,000
€42K-96K annually for 12-15 videos per month
Distribution & Optimization

Video Distribution & SEO Strategy

Maximize reach and discoverability through strategic distribution and optimization

YouTube SEO Best Practices

Video Optimization Checklist

  • Keyword-rich title (target keyword in first 60 characters)
  • Detailed description (300+ words with timestamps)
  • Custom thumbnail (1280x720, text + face + contrast)
  • Closed captions (upload SRT file for accessibility + SEO)
  • Tags (10-15 relevant tags including branded terms)
  • Playlists (organize by topic/product/stage)
  • End screens & cards (link to next video, subscribe, website)
Multi-Channel Distribution

Distribution Channels by Content Type

Long-form (10+ min)YouTube, website embed
Mid-form (3-10 min)YouTube, LinkedIn, email
Short-form (<60 sec)All social platforms
TutorialsYouTube, docs, community
Case studiesSales enablement, gated
Repurposing Strategy
1 webinar recording →
  • • 1 full YouTube video
  • • 5-7 short clips for social
  • • 1 blog post with embedded video
  • • 1 email campaign
  • • Quotes/images for LinkedIn carousel
Video Performance Metrics
50-60%
Avg. View Duration
Target for tutorial videos
5-8%
Click-Through Rate
From thumbnail to video
3-5%
Engagement Rate
Likes, comments, shares
10-15%
Conversion Rate
Video viewers → website visitors
Target: Monthly video views50,000-75,000
Target: YouTube subscribers5,000+ by end of Year 1
Target: Video-driven leads100-150 per month
Target: Watch time (monthly)15,000-20,000 hours

Show, Don't Just Tell

With strategic video content across every stage of the buyer journey, Qt can educate, engage, and convert more effectively than ever before.

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