Industry Focus
Industrial Automation Strategy
Targeted marketing for Qt's QA suite in industrial automation - addressing IEC 61508, Industry 4.0, and the demanding requirements of mission-critical manufacturing systems.
85%
Industrial Leaders Use Qt
$300B
Industrial Automation Market by 2030
99.99%
Uptime Required for Critical Systems
24/7
Manufacturing Operations Demand
Market Opportunity
Industrial Automation: Zero-Tolerance for Downtime
Mission-critical manufacturing systems demand bulletproof software quality and exhaustive testing
Industry Transformation Drivers
Industry 4.0 & Smart Manufacturing
IoT sensors, edge computing, and AI-driven predictive maintenance
Software-Defined Automation
Traditional PLC logic moving to software-based control systems
Digital Twins & Simulation
Virtual commissioning and testing before physical deployment
Cybersecurity Requirements
IEC 62443 compliance for industrial network security
Critical Challenges
Zero-Defect Manufacturing Imperative
A single software bug can halt production lines costing millions per hour
IEC 61508 Functional Safety
Safety-critical systems require SIL (Safety Integrity Level) certification
Legacy System Integration
New software must integrate with decades-old equipment
Real-Time Performance Demands
Millisecond-level response times with no tolerance for latency
Qt's Industrial Automation Advantage
Why industrial leaders trust Qt for mission-critical systems
IEC 61508 Qualified
Pre-certified tools for safety-critical applications up to SIL 3
Proven Reliability
Siemens, ABB, Schneider Electric trust Qt for HMI and control systems
Real-Time Testing
Validate real-time performance and deterministic behavior
Target Accounts
Industrial Automation Account Segmentation
Strategic targeting of automation vendors, system integrators, and manufacturers
Tier 1: Automation Giants
Top 15 industrial automation vendors
Global Leaders
- • Siemens AG (existing ✓)
- • ABB Group
- • Schneider Electric
- • Rockwell Automation
- • Emerson Electric
Control Systems
- • Honeywell Process Solutions
- • Yokogawa
- • Omron
- • Mitsubishi Electric
Software Platforms
- • Aveva
- • Wonderware (Aveva)
- • GE Digital
Tier 2: System Integrators
Industrial SI and engineering firms
Core Targets (25 accounts)
- • Accenture Industry X
- • Capgemini Engineering
- • KUKA Systems
- • Festo
- • Beckhoff Automation
- • Phoenix Contact
- • WAGO
- • B&R Industrial Automation
- • Pilz
- • Turck
Tier 3: End Manufacturers
Companies building own automation systems
Verticals (20 accounts)
- Automotive: BMW, VW factories
- Process: BASF, Dow Chemical
- Energy: Shell, BP refineries
- Food & Beverage: Nestlé, Coca-Cola
- Pharma: Pfizer, Novartis
- Semiconductors: TSMC, Intel
Key Buyer Personas in Industrial Automation
Automation Engineer
Designs and tests control systems, HMIs, and SCADA software
Pain Points: Real-time testing, PLC integration, debugging complexity
Messaging: Automated GUI testing, real-time validation, hardware-in-the-loop support
Safety/Compliance Manager
Ensures IEC 61508 compliance for safety-critical systems
Pain Points: SIL certification, documentation, audit preparation
Messaging: Pre-certified tools, compliance documentation, traceability
VP Engineering / Plant Manager
Decision-maker focused on uptime and ROI
Pain Points: Production downtime, system reliability, maintenance costs
Messaging: Zero-defect software, reduced downtime, faster commissioning
Content Strategy
Industrial Automation Content Library
Technical content addressing reliability, safety, and Industry 4.0 transformation
Technical Resources
Deep-dive content for engineers and system integrators
Whitepaper: "IEC 61508 Compliance for Industrial HMI Software"
eBook: "Testing Industrial Automation Systems: Best Practices"
Video Series: "Real-Time Testing for Control Systems" (4 episodes)
Blog Series: "Industry 4.0 Software Quality" (monthly)
Webinar: "Zero-Downtime Deployments in Manufacturing"
Case Studies & Proof Points
Real-world success from industrial leaders
Siemens Industrial Automation
"Ensuring Reliability Across Global Manufacturing Systems"
Existing CustomerAutomotive Manufacturer Case Study
"Reducing Production Downtime by 40% with Automated Testing"
Anonymous OEMSystem Integrator Success
"Accelerating Commissioning Time by 50% with Virtual Testing"
Global SI PartnerIndustrial Automation Webinar Calendar (Q1 2025)
January: "IEC 61508 Functional Safety for Control Systems"
Target: Safety Engineers, Compliance Managers
February: "Industry 4.0: Testing Smart Manufacturing Systems"
Target: Automation Engineers, System Architects
March: "Virtual Commissioning & Digital Twin Testing"
Target: Controls Engineers, SI Partners
Value Proposition
Qt QA Suite: Industrial Automation Value
Eliminating downtime and ensuring bulletproof reliability
Operational Excellence
Maximize uptime and system reliability
Zero-Defect Software Deployment
Catch critical bugs before production deployment - prevent costly downtime
Real-Time Performance Validation
Ensure deterministic behavior and meet millisecond-level timing requirements
Automated Regression Testing
Continuous testing in CI/CD pipelines - faster updates without risk
Impact:
Reduce unplanned downtime by 60-80%, saving millions annually
Safety & Compliance
Meet functional safety and regulatory requirements
IEC 61508 Pre-Certification
Tools qualified for SIL 3 applications - reduce certification time and cost
Complete Traceability
Requirements → tests → results documented for audits and certification
Safety-Critical Code Coverage
Verify 100% coverage of safety functions per IEC 61508 requirements
Impact:
Accelerate safety certification by 6-12 months, reduce audit findings
Quantified ROI for Industrial Automation
€5M+
Downtime Cost Avoided
Per production line annually
50%
Faster Commissioning
Virtual testing & validation
40%
Reduced Maintenance
Proactive defect detection
99.99%
System Uptime
Mission-critical reliability
Mission-Critical Reliability for Industry 4.0
When manufacturing downtime costs millions per hour, industrial leaders choose Qt's QA suite for zero-defect software and bulletproof reliability.