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Webinar Program Excellence

Monthly technical webinars driving high-quality leads—the centerpiece of Qt's demand generation strategy. 73% of B2B marketers identify webinars as their best lead source, with 40-57% attendance rates when properly promoted.

73%
Best Lead Source
40-57%
Attendance Rate
45%
On-Demand Views
12-Month CalendarPromotion TimelineEmail SequencesSuccess Metrics

Why Webinars Should Be Qt's Lead Engine

Industry Benchmarks

73% of B2B marketers identify webinars as the best way to generate high-quality leads (B2B Content Marketing 2024)

40-57% registration-to-attendance conversion rate with optimized promotion (industry average, top performers reach 60%+)

45% of attendance now on-demand (ON24 2025 data), with 69% uplift in total viewers when recording available

3X increase in meeting bookings when offering demo scheduling during live webinar

Qt-Specific Advantages

Technical depth resonates: Developer audience expects deep dives, not surface-level overviews— Qt's engineering expertise enables authentic technical content

Safety-critical credibility: Regulatory compliance topics (ISO 26262, IEC 62304) attract high-value enterprise accounts requiring certified tools

Multi-product cross-sell: Webinar on Squish naturally leads to Test Center, Coco, Axivion discussions—integrated platform advantage

Global reach, regional targeting: Morning EMEA, afternoon Americas, evening APAC sessions maximize international attendance

Webinar Program Objectives
Lead Generation
  • • 200-300 registrations per webinar
  • • 100-150 live attendees (50% rate)
  • • 50-75 on-demand viewers (45% of total)
  • • 30-50 Marketing Qualified Leads (MQLs)
Audience Education
  • • Position Qt as thought leader
  • • Demonstrate technical depth
  • • Showcase product integrations
  • • Address common pain points
Pipeline Acceleration
  • • Nurture existing prospects
  • • Re-engage dormant leads
  • • Identify product champions
  • • Drive trial activations

12-Month Webinar Calendar

Monthly technical webinars targeting Qt QA suite users and prospects. Each webinar focuses on deep technical content, practical implementation, and real-world use cases from Qt customers.

Q1: Foundation & Getting Started
Build awareness and onboarding for new Qt QA users
January
"Getting Started with Squish: GUI Test Automation 101"
Format: Live demo + Q&A
Duration: 60 minutes
Target: New users, evaluators
Speaker: Qt Solutions Engineer
February
"Code Coverage Best Practices with Coco"
Format: Technical deep-dive
Duration: 60 minutes
Target: QA engineers, developers
Speaker: Qt Technical Lead
March
"Static Analysis for Automotive: AUTOSAR & MISRA with Axivion"
Format: Compliance workshop
Duration: 75 minutes
Target: Automotive developers
Speaker: Axivion Product Manager
Q2: Integration & Workflow Optimization
Show platform advantages and CI/CD integration
April
"Integrating Qt QA Suite with CI/CD Pipelines"
Format: Hands-on workshop
Duration: 90 minutes
Target: DevOps, QA managers
Speaker: DevOps Specialist + Partner
May
"Test Management at Scale: Test Center Enterprise Patterns"
Format: Enterprise best practices
Duration: 60 minutes
Target: Enterprise QA teams
Speaker: Qt Product Manager
June
"End-to-End QA Workflow: Squish → Coco → Test Center → Axivion"
Format: Platform integration demo
Duration: 75 minutes
Target: All QA roles
Speaker: Qt Engineering Team
Q3: Industry Focus & Advanced Topics
Vertical-specific content and advanced use cases
July
"Safety-Critical Testing for Medical Devices: IEC 62304 Compliance"
Format: Regulatory compliance
Duration: 75 minutes
Target: MedTech QA teams
Speaker: Regulatory Expert + Customer
August
"Automotive HMI Testing: From Prototype to Production"
Format: Customer case study
Duration: 60 minutes
Target: Automotive developers
Speaker: Tier-1 Supplier Customer
September
"Industrial Automation Testing: SCADA & HMI Quality Assurance"
Format: Industry 4.0 focus
Duration: 60 minutes
Target: Industrial QA teams
Speaker: Qt Solutions Engineer
Q4: Innovation & Planning
New features, roadmap, and 2025 planning
October
"AI-Powered Testing: Qt AI Assistant in Action"
Format: Innovation showcase
Duration: 60 minutes
Target: Early adopters
Speaker: Qt Product Team
November
"Performance Testing & Optimization with Qt QA Suite"
Format: Advanced techniques
Duration: 75 minutes
Target: Performance engineers
Speaker: Performance Expert
December
"2025 Qt QA Roadmap & Community Feedback Session"
Format: Interactive discussion
Duration: 60 minutes
Target: All users
Speaker: Product Leadership Team

Ready to Launch Your Webinar Program?

Continue to Demand Generation and Content Marketing for integrated campaign strategies

Demand Generation Content Marketing