Industry Focus
Automotive Industry Strategy
Tailored marketing approach for Qt's QA suite in automotive software development - addressing the unique challenges of ISO 26262, ADAS, and software-defined vehicles.
80%
Fortune 500 Automotive Use Qt
$42B
Automotive Software Market by 2030
300M+
Lines of Code in Modern Vehicles
100%
ADAS Requires ISO 26262 Compliance
Market Opportunity
Automotive Software Quality: A Massive Opportunity
The automotive industry's digital transformation creates unprecedented demand for robust QA solutions
Industry Mega-Trends
Software-Defined Vehicles (SDV)
Modern vehicles contain 100M+ lines of code, with OTA updates becoming standard
Advanced Driver Assistance Systems (ADAS)
Level 2+ autonomy requires extensive testing and validation
Electrification & Connected Services
EV platforms and cloud connectivity add complexity
Regulatory Pressure (ISO 26262, UNECE, etc.)
Functional safety standards are becoming more stringent
Pain Points & Challenges
Testing Complexity Explosion
Millions of test cases needed for ADAS validation
Compliance Documentation Burden
ISO 26262 requires extensive traceability and evidence
Shortened Development Cycles
OEMs demand faster time-to-market despite increased complexity
Fragmented Toolchains
Multiple point solutions create inefficiencies
Qt's Automotive Advantage
Why Qt QA Suite is uniquely positioned for automotive
ISO 26262 Ready
Pre-certified tools reduce compliance overhead and audit preparation
Proven at Scale
Mercedes-Benz, Hyundai, and other tier-1 OEMs already trust Qt
Integrated Platform
Single vendor for GUI testing, coverage, and static analysis
Target Accounts
Automotive Account Segmentation
Prioritized list of automotive OEMs, tier-1 suppliers, and software companies
Tier 1: Strategic OEMs
Top 15 global automotive manufacturers
European OEMs
- • Mercedes-Benz (existing ✓)
- • BMW Group
- • Volkswagen AG
- • Stellantis
- • Renault Group
Asian OEMs
- • Hyundai Motor Group (existing ✓)
- • Toyota Motor
- • Honda Motor
- • Nissan
North American OEMs
- • General Motors
- • Ford Motor
- • Tesla
- • Rivian
Tier 2: Tier-1 Suppliers
Major automotive software suppliers
Core Targets (20 accounts)
- • Bosch
- • Continental
- • Denso
- • Aptiv
- • ZF Friedrichshafen
- • Valeo
- • Magna International
- • Veoneer
- • Panasonic Automotive
- • LG Electronics (Auto)
Tier 3: Software Players
Automotive software specialists
Emerging Targets (15 accounts)
- • ETAS (Bosch subsidiary)
- • Vector Informatik
- • dSPACE
- • TTTech Auto
- • Elektrobit
- • CARIAD (VW Group)
- • Cruise Automation
- • Aurora Innovation
- • Mobileye
- • Motional
Key Buyer Personas in Automotive
Functional Safety Manager
Primary buyer for ISO 26262 compliance tools
Pain Points: Audit preparation, traceability, documentation burden
Messaging: Compliance automation, pre-certified tools, audit confidence
ADAS/AV Test Lead
Responsible for ADAS validation and scenario testing
Pain Points: Test coverage, scenario explosion, CI/CD integration
Messaging: Automated GUI testing, code coverage, scalability
VP Engineering / CTO
Strategic decision-maker for toolchain consolidation
Pain Points: Tool sprawl, vendor management, ROI pressure
Messaging: Integrated platform, TCO reduction, faster time-to-market
Content Strategy
Automotive-Tailored Content Library
Specialized content addressing automotive-specific challenges and compliance requirements
Technical Content Assets
Deep-dive resources for practitioners
Whitepaper: "Achieving ISO 26262 Compliance with Automated Testing"
eBook: "The Complete Guide to ADAS Software Testing"
Video Series: "Testing Software-Defined Vehicles" (5 episodes)
Blog Series: "Automotive QA Best Practices" (monthly)
Webinar: "Reducing Testing Time in Automotive CI/CD Pipelines"
Case Studies & Social Proof
Success stories from automotive leaders
Mercedes-Benz Success Story
"How Mercedes-Benz Ensures Software Quality Across 50+ Vehicle Models"
Existing CustomerHyundai Case Study
"Accelerating ADAS Testing with Automated GUI Validation"
Existing CustomerTier-1 Supplier ROI Report
"40% Reduction in Testing Costs with Qt QA Suite Integration"
Anonymous Case StudyAutomotive-Specific Webinar Calendar (Q1 2025)
January: "ISO 26262 Compliance Made Simple"
Target: Functional Safety Managers, QA Leads
February: "ADAS Testing at Scale"
Target: ADAS/AV Test Engineers, Technical Leads
March: "Software-Defined Vehicle Architecture & Testing"
Target: System Architects, Platform Engineers
ABM Campaigns
Automotive ABM Campaign Example
12-week campaign to win a strategic automotive OEM account
Campaign: "Winning [Target OEM] - ADAS Testing Initiative"
Multi-touch, persona-specific campaign for Tier 1 automotive account
Campaign Structure
Weeks 1-3:
Awareness & Research
• LinkedIn ads targeting ADAS engineers at [Target OEM]
• Sponsored content: "5 ADAS Testing Challenges in 2025"
• Sales Navigator outreach to functional safety managers
• LinkedIn ads targeting ADAS engineers at [Target OEM]
• Sponsored content: "5 ADAS Testing Challenges in 2025"
• Sales Navigator outreach to functional safety managers
Weeks 4-6:
Engagement
• Personalized email: "How [Similar OEM] Reduced ADAS Testing Time by 35%"
• Exclusive webinar invitation: "ISO 26262 Compliance Automation"
• Direct mail: Book + handwritten note from Qt leadership
• Personalized email: "How [Similar OEM] Reduced ADAS Testing Time by 35%"
• Exclusive webinar invitation: "ISO 26262 Compliance Automation"
• Direct mail: Book + handwritten note from Qt leadership
Weeks 7-9:
Evaluation
• Custom demo built on their tech stack (Qt + AUTOSAR)
• ROI calculator with their actual data (# of models, test cycles)
• Peer reference call with Mercedes-Benz QA Director
• Custom demo built on their tech stack (Qt + AUTOSAR)
• ROI calculator with their actual data (# of models, test cycles)
• Peer reference call with Mercedes-Benz QA Director
Weeks 10-12:
Conversion
• Executive dinner: VP Engineering + Qt CTO
• 30-day POC on their actual ADAS codebase
• Detailed implementation plan + compliance documentation
• Executive dinner: VP Engineering + Qt CTO
• 30-day POC on their actual ADAS codebase
• Detailed implementation plan + compliance documentation
Budget Allocation
LinkedIn ads€3,000
Content creation€2,000
Direct mail€500
Events/dinners€2,000
Total:€7,500
Success Metrics
- • 5+ engaged contacts in buying committee
- • 2+ webinar attendees from account
- • 1 demo conducted
- • POC approved
- • Opportunity created (€200K-500K)
Expected Outcomes
- • 60-70% probability of opportunity
- • 90-120 day sales cycle
- • €300K average first year deal
- • 3-5 year LTV: €1.5M-2M
- • ROI: 20-30x campaign investment
Dominate Automotive Software Quality
With 80% of Fortune 500 automotive companies already using Qt, now is the time to expand Qt's QA suite adoption across the automotive software ecosystem.