Roshan Fernando

Executed comprehensive digital marketing strategies across UK and Australian markets, driving growth through multi-channel campaigns:

• Campaign Management: Planned and executed integrated web, SEO/SEM, email marketing, social media, and display advertising campaigns aligned with business objectives
• Strategic Innovation: Brainstormed and implemented creative growth strategies and digital initiatives in line with company goals and market opportunities
• Data-Driven Optimization: Designed, executed, and measured A/B experiments and conversion tests to continuously improve campaign performance
• Performance Analytics: Measured and reported on all internal and external digital marketing campaigns, assessing ROI and KPIs to demonstrate value and inform strategy
• Competitive Intelligence: Monitored and reported on competitive activity and market trends to maintain strategic advantage
• Brand Growth: Managed all web-based activities to maximize customer experience and strengthen brand presence across digital touchpoints
• Online Advertising: Handled end-to-end online advertising campaigns across multiple platforms, optimizing for maximum reach and conversion
• Web Product Development: Created and implemented informational web products while optimizing existing digital assets for enhanced performance
• Lead Generation: Generated qualified leads through strategic digital marketing campaigns targeting key customer segments
• Email Marketing: Tracked, managed, and optimized email campaigns to nurture leads and drive customer engagement
• Continuous Improvement: Oversaw, reviewed, and reported on marketing activities, providing actionable recommendations for performance enhancement
• Content Management: Developed and updated web content pages and sections to support evolving business requirements and marketing initiatives

Delivered full-spectrum web development and digital marketing solutions to international clients across the United States and United Kingdom:

• Multi-Channel Campaign Management: Planned and executed comprehensive web, SEO/SEM, marketing database, email marketing, social media, and display advertising campaigns for diverse client portfolios
• Web Product Development: Created and implemented informational web products on web servers, including custom web applications, CMS solutions, and e-commerce platforms
• Web Optimization: Continuously optimized existing web products for performance, user experience, search engine visibility, and conversion rate improvement
• Lead Generation: Generated qualified leads through targeted digital marketing campaigns, utilizing data-driven strategies and multi-channel approach
• Email Campaign Management: Tracked, managed, and optimized email marketing campaigns, implementing automated workflows and nurture sequences
• Technical Expertise: Specialized in full-stack web development, SEO optimization, content management systems, and integrated digital marketing solutions
• Client Success: Successfully delivered custom web solutions and marketing strategies for small to medium-sized businesses across various industries, driving measurable business growth