Core Strategy #8
Social Media & Distribution Strategy
Strategic, multi-channel approach to amplifying Qt's QA content and building authentic connections with developers, QA engineers, and technical decision-makers.
76%
Developers Use LinkedIn for Professional Content
84%
Trust Peer Recommendations Over Ads
3-5x
Higher Engagement with Technical Content
60%
Discover Tools Through Social Channels
Platform Mix
Strategic Platform Mix for Developer Tools
Meet developers where they are - each platform serves a unique purpose in the buyer journey
LinkedIn - Professional B2B Reach (Primary Platform)
Best for: Decision-makers, QA leads, engineering managers, enterprise buyers
Why LinkedIn for Qt QA
- 76% of developers use LinkedIn for professional content and networking
- Perfect for reaching enterprise buyers and decision-makers
- Strong targeting for ABM campaigns (job titles, companies, industries)
- Highest B2B lead quality of all social platforms
Content Strategy
Post Types (Mix)
- • 40%: Educational (best practices, tips, how-tos)
- • 25%: Thought leadership (industry trends, opinions)
- • 20%: Customer success stories & case studies
- • 10%: Product updates & announcements
- • 5%: Behind-the-scenes & company culture
Posting Cadence
- • Qt Company Page: 4-5 posts/week
- • Employee Advocacy: Encourage team posts
- • Best Days: Tuesday-Thursday, 8-10am local
- • Engagement: Respond to all comments within 2 hours
Example Content Themes
"Testing Tuesday"
Weekly QA tips and best practices. Short, actionable, visual.
"Customer Spotlight"
Bi-weekly case study highlights with customer quotes and metrics.
"Ask Me Anything"
Monthly live sessions with Qt QA engineers answering questions.
Organic Strategy
- • Build employee advocacy program (20-30 active employees)
- • Engage with industry hashtags (#QualityAssurance, #TestAutomation)
- • Comment on relevant posts from customers and prospects
- • Share and amplify customer posts mentioning Qt
Paid Strategy
- • Sponsored content for webinar promotion (€2K-3K/month)
- • ABM campaigns targeting specific accounts (€3K-5K/month)
- • Lead gen forms for content downloads (€1K-2K/month)
- • Event promotion and registration (€1K/event)
Distribution Cadence
Weekly Distribution Rhythm
Consistent, strategic posting schedule across all channels
Typical Week: Multi-Channel Content Distribution
Coordinated approach to maximize reach and engagement
Monday
- Weekend roundup post
- Morning thread (3-5 tweets)
Tuesday
- "Testing Tuesday" tip
- Share blog post
- Publish Dev.to article
Wednesday
- Case study highlight
- Engage with community
- Reddit Q&A time
Thursday
- Thought leadership
- Product update thread
Friday
- "Feature Friday"
- Weekend reading list
- New code example
Saturday
- Light engagement
- Minimal posting
Sunday
- Prep for Monday
- Monitor only
Total Weekly Output
LinkedIn
4-5 posts
Twitter/X
15-20 tweets
GitHub
1 update
Dev.to
0.5 posts (biweekly)
Reddit
2-3 engagements
Success Metrics
Social Media Performance Metrics
Track engagement, reach, and business impact
Reach & Engagement Metrics
Total Social ReachTarget: 100K+/month
Impressions across all platforms
Engagement RateTarget: 3-5%
Likes, comments, shares, retweets combined
Follower GrowthTarget: 10-15% QoQ
Net new followers across platforms
Share of VoiceTrack vs. competitors
% of QA/testing conversations mentioning Qt
Business Impact Metrics
Social Referral TrafficTarget: 15-20% of total
Website visits from social channels
Content Download RateTarget: 2-3%
Social visitors who download content
Social-Sourced LeadsTarget: 40-60/month
MQLs attributed to social channels
Sentiment ScoreTarget: 70-80% positive
Brand mentions sentiment analysis
Quarterly Social Media Targets (Year 1)
15K+
LinkedIn Followers
End of Q4 target
8K+
Twitter Followers
End of Q4 target
2K+
GitHub Stars
Across all repos
500+
Social-Sourced Leads
Annually
Amplify Your Reach & Build Community
With strategic, multi-channel distribution and authentic engagement, Qt can build a thriving online presence that drives awareness, trust, and pipeline.